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Upstream ((www.upstreamsystems.com )) Upstream is a mobile monetization company. Its MINT technology platform brings together insights from billions of mobile interactions, rich customer data and innovative engagement mechanics to deliver the highest mobile purchase rates in the industry. Upstream serves mobile operators in 40 markets, helping them to sell their own and 3rd party products and services to their subscribers, while deepening customer knowledge and increasing customer loyalty. With an increasing focus on emerging mobile markets such as Latin America, the Middle East and Africa, Upstream has direct marketing and billing access to over a billion consumers. To date, Upstream has engaged 600 million consumers over mobile and converted 65 million of them into paying customers. Its carrier grade platform has securely managed more than 30 billion mobile interactions. Through its MINT technology platform, Upstream has executed more than (160,000 campaigns worldwide ) for companies like Vodafone, T-Mobile, Telefónica, O2, The Coca-Cola Company, BMW, BSkyB, Johnson & Johnson, Nestlé, Shell, Unilever, América Móvil, MTN and Telecom Italia. == Proprietary Technology == MINT is Upstream’s mobile marketing technology platform. It is connected to mobile operators in 40 countries and has delivered over 160,000 mobile campaigns in 23 languages. In total it has managed more than 30 billion mobile interactions. Today, MINT leverages this knowledge base with tools and engagement mechanics to deliver high mobile purchase rates. The main 3 components of MINT are: MINT Marketer: It provides all the tools needed to create intelligent, data-driven marketing campaigns based on a unique model of mobile monetization. MINT Connector: It is securely connected to mobile operators in 40 countries, providing direct messaging and billing access to over a billion consumers. MINT Analyst: It visualizes patterns and can be customized to report on bespoke campaigns. MINT platform’s technical integration with mobile operators’ systems has solved the key challenges that have restricted (e-commerce in emerging markets ) where: Marketing channels are limited: fewer people have access to television or personal computers. Mobile is the leading marketing medium, and through mobile operators, Upstream unlocks a range of highly effective mobile marketing channels. Credit and debit card penetration is low, but through mobile operators Upstream can directly bill mobile customers. Customer data is hard to come by. Upstream can combine pre-existing mobile subscriber data with analytics from over 160,000 mobile campaigns. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Upstream (mobile marketing)」の詳細全文を読む スポンサード リンク
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